India will have its own size chart ‘IndiaSize’ like other nations by 2021. The press release regarding IndiaSize project initially published on the end of the February 2018. Later many articles were published regarding this project. I see the outcome from the survey based on the research work of measuring human bodies using 3D body scanner, will bring a new era in the Indian ready-to-wear garment industry and retail industry benefitting all the stack holders in the apparel supply chain.
'INDIAsize' is an extensive research study undertaken by National Institute of Fashion Technology (NIFT) under the aegis of Ministry of Textiles, Govt. of India, to develop a comprehensive size chart for ready to wear industry. This is a scientific exercise where anthropometric data will be collected from a sample population in the target age group to create a database of measurements that will culminate in a standardized size chart truly representative of the Indian population. (nift.ac.in)
The project 'India Size' plans to measure 25000 (Twenty-Five Thousand) persons, male and female persons (12500 each) aged from 18 to 65 years in six different regions of India using 3D body scanners. It is expected that the retail garment industry will be hugely benefitted from the outcome of the project.
This Survey will be conducted in six different cities located in six regions of India i.e. Kolkata (East), Mumbai (West), New Delhi (North), Hyderabad (Centre), Chennai (South) and Shillong (North-East) using 3D whole body scanners.
INDIAsize survey targets to capture a precise segment of sample pool considering 120 different anthropometric elements including height, weight, waist size, hip-size, bust-size. Other parameters like region, age, sex, religion, income, etc would be considered during the survey to truly call it a pan India survey as prepared by the NIFT Core team. Noopur Anand, Professor at NIFT-Delhi, is the principle investigator of this project
The objectives of this project can be summarised with the following points -
Image source: https://www.aniwaa.com
References:
What is INDIASize
'INDIAsize' is an extensive research study undertaken by National Institute of Fashion Technology (NIFT) under the aegis of Ministry of Textiles, Govt. of India, to develop a comprehensive size chart for ready to wear industry. This is a scientific exercise where anthropometric data will be collected from a sample population in the target age group to create a database of measurements that will culminate in a standardized size chart truly representative of the Indian population. (nift.ac.in)
The project 'India Size' plans to measure 25000 (Twenty-Five Thousand) persons, male and female persons (12500 each) aged from 18 to 65 years in six different regions of India using 3D body scanners. It is expected that the retail garment industry will be hugely benefitted from the outcome of the project.
This Survey will be conducted in six different cities located in six regions of India i.e. Kolkata (East), Mumbai (West), New Delhi (North), Hyderabad (Centre), Chennai (South) and Shillong (North-East) using 3D whole body scanners.
INDIAsize survey targets to capture a precise segment of sample pool considering 120 different anthropometric elements including height, weight, waist size, hip-size, bust-size. Other parameters like region, age, sex, religion, income, etc would be considered during the survey to truly call it a pan India survey as prepared by the NIFT Core team. Noopur Anand, Professor at NIFT-Delhi, is the principle investigator of this project
3D whole body scanner
Data collection will be done through 3D whole body scanners. 3D body scanning technology is a fast and accurate method of measuring an individual’s body stats. The technology comprises of a scanner and software for measurement extraction. The scanner captures hundreds of images of the person from different angles (whether sitting or standing) and creates a non-textured image (in the form of data point cloud). Psychological factors, where sometimes the person may not like to be touched upon for measurements, can be resolved with the help of a 3D body scanner which is a no-contact process. (apparelresources.com)Why Developing INDIAsize:
For the ready garment size label, we still follow either UK size chart or the US size chart. This existing standard practice cause many issues in India ready-to-wear apparel industry, including return and rejection of garments. Which in turn cause waste of valuable raw material like fabrics.The objectives of this project can be summarised with the following points -
- To provide the India population a better fitted ready to wear clothing.
- Reduce garment return in e-commerce business due to fit issue.
- Reduce the alternation of garments after purchasing a standard size.
- Developing India's own size chart - INDIASize Chart like other countries have Size USA, Size UK
- After this survey and size chart, India will have a standard reference point for the ready to wear industry.
Projected cost of the INDIAsize development project
It will cost nearly Rs 30 crore. Out of this, the Ministry of Textile will contribute Rs. 21 crore and NIFT will provide Rs 9 crore as per NIFT Director General Sarada Muraleedharan.Image source: https://www.aniwaa.com
References:
- http://www.nift.ac.in/
- https://timesofindia.indiatimes.com/business/india-business/india-size-chart-survey-25000-people-across-6-cities/articleshow/63111409.cms
- https://www.hindustantimes.com/fashion-and-trends/india-to-have-body-size-chart-by-2021-survey-to-measure-25k-indians-in-6-cities/story-ExEdvNa86Cdvjy0GQqq5KP.html
- https://apparelresources.com/technology-news/information-technology/nift-indiasize-to-take-on-indian-retail-with-3d-body-scanning/