Denim brand Diesel and Swedish chemical company Polygiene worked together on a fabric finishing treatment that prevents 99 percent of any viral activity.
Polygiene’s ViralOff technology will be applied to a selection of the brand’s Spring/Summer 2021 styles. Diesel has plans to incorporate the technology into additional garments in the future.
“Polygiene ViralOff represents an especially critical response in protecting customers,” the brand noted in a statement.
“Safety and public responsibility have never been more important, and Diesel prides itself on innovating and adapting to the world’s evolving situations quickly and responsibly.”
Image credit: Polygiene
As part of its “For Successful Living” philosophy, Diesel remains deeply committed to researching and finding progressive solutions for its customers to live life at its best, from comfort to style, from ergonomics and trends to health and safety.
Polygiene ViralOff® represents an especially critical response in protecting customers. Safety and public responsibility have never been more important, and DIESEL prides itself on innovating and adapting to the world’s evolving situations quickly and responsibly.
Our customers’ health and safety are at the forefronts for the brand, which is evaluating even more measures in this field.
Antiviral technology has been a top priority in the material innovation industry, as more consumers shift their focus toward safety and hygiene in the time of coronavirus
The denim treatment also includes Odor Crunch® which also protects against odors that come from external sources. It is this combination that is exclusive to DIESEL on denim for SS21.