What is a Clothing Line?

Clothing Line

When a clothing designer plans to start a business in apparel and clothing, she first comes up with a clothing line that she will cover for the design development. In the same way, when a business owner starts a fashion brand (in apparel industry), they also come up with a specific clothing line

So you see, the term "clothing line" is used to refer to a specific product group or a product range developed for a specific season and for the specific market segment. The clothing line and product line are used interchangeably. 

A source defined the term ‘Clothing Line’ as below:

A clothing line is a collection of clothing items developed by a clothing brand for a specific target market. A clothing line is a way for a brand to showcase its style and creativity within a specific product range.

A clothing line is the range of apparel items offered by the clothing company. The lines are usually referred to by season. There is a fall line, a holiday line, a spring line, and a summer line. The ‘lines’ can be for product groups like tops, bottoms, sweaters, or jackets. It just depends on what the company offers. The same clothing brand can have multiple clothing lines at the same time, targeting to multiple market segments. 

How to start a clothing line? 

To start a clothing line you need to learn basics of the clothing design and manufacturing. Starting a clothing line means starting a fashion brand with some clothing products. It starts from designing the clothing design, sourcing required fabrics and trims, getting the design manufactured, quality of the apparel inspected, and bringing the to the stores. These are the major processes. 

To set up a clothing company (brand) you need to build a team by hiring professionals for various positions and work profiles. You need to go through the company registration process and many other things involved depending on your business profile.  To cut it short, you can read these 6 steps to start your own clothing line.

I have posted an article on how to get into the garment business

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Prasanta Sarkar

Prasanta Sarkar is a textile engineer and a postgraduate in fashion technology from NIFT, New Delhi, India. He has authored 6 books in the field of garment manufacturing technology, garment business setup, and industrial engineering. He loves writing how-to guide articles in the fashion industry niche. He has been working in the apparel manufacturing industry since 2006. He has visited garment factories in many countries and implemented process improvement projects in numerous garment units in different continents including Asia, Europe, and South Africa. He is the founder and editor of the Online Clothing Study Blog.

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