Someone says he owns a clothng brand, another person says he owns a clothing company, the third person says, I own a clothing company with 5 clothing brands. Can you explain what is the difference between a clothing brand and a clothing compnay?
In this article, I have explained these two terms - a clothing brand and a clothing company.
Clothing brand:
A clothing brand refers to the identity of the clothing product of a clothing company. A brand is identified with its logo, name and its punch line. Brands also deal with specific product lines. For example, some clothing brands specialise in ethnic women wear (W), some in premeium suits (Raymond) and some brands are in sports wear (Shiv Naresh, Reebok), some brands are known for its latest designwith low price (Zudio).
It is not necessary that a clothing brand needs to own an apparel manufacturing unit.Clothing company:
A company that has some kind of business in clothing products, is a clothing company. Either it manufactures clothes, or owns a clothing and apparel brand. A company that neither has a manufacturing setup nor owns a brand but it sources clothes for some brands from various suppliers, is also a clothing company. Garment manufacturers and exporters are also clothing companies without owning any clothing brand. They manufacture clothes for brands (H&M, Hanes, Gap etc.)
Some clothing companies manufacture the clothes (Garment items, other non-garment clothing items). A company that makes clothes may also have its own clothing brand or multiple clothing brands. Aditya Birla Fashion Company has many clothing brands (Peter England, Allen Solly, Van Huesen) and the group has their own clothing manufacturing unit.
When a brand becomes bigger, and creates a lot of sales channels, they need to produce a lot of garments. Increasing manufacturing factories and concentrating branding and product sales altogether become challenging for the company. So, when companies become popular for certain brand products, they start sourcing garments from outside manufacturers. For example, Blackberrys is a clothing brand for premeium apparel products and they also have a couple of manufacturing units.
I hope the above explanation helps you understand the difference between a clothing brand and a clothing company.Related articles: